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permanent campaign presentation

permanent campaign presentation
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Transcript text content of a PDF document permanent campaign_presentation.pdf:


1.Definitionofthepermanent campaign
2.Differencesbetweenpermanent andelectoralcampaigns

a.AIM

b.TYPE OF STRATEGY

c.PLANNING & TIMELINE
d.VARIABILITY OF THE COMPAIGN COMMUNICATION

e.INTENSITY OF THE COMMUNICATION
3.Case study (ANO 2011, Green party, TOP 09)

•wasfoundin USA in 70s.
•Itsinfluence startedescalatingwiththebeginningofdigitalera–Internet.
•Isfocusedon theinfluencingofthepublic opinion.
•islikea continuouscommunicationofpartiesorcandidates.
•ismostlyconnectedwiththepartieswhichcreatesthegovernment.
•doesnot haveoneofficialdefinition.
•usesmarketing techniqueslikeopinionpolls, Public relations, andcommunicatesusually
throughsocialsites(Facebook, Twitter), web sites, blogs.

•Electioncampaignisorganizedto win
elections.

•Permanent campaignmaintainsthehigh
levelofpopularity oftherulingparty after
elections.

ELECTION CAMPAIGNPERMANENTCAMPAIGN

•Electioncampaignusestheproductstrategy.
•Productincludes:

•Politicalprogram

•Long-term vision

•Image ofthecandidate

•Permanentcampaignisleadedby branding
strategy.

•Brandingislong-term processwhich

supportsa goodawarenessaboutpartiesor
politicians.

ELECTION CAMPAIGNPERMANENTCAMPAIGN


permanent campaign presentation

PDF file: permanent campaign_presentation.pdf

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